My for-sale quilts (mostly) are for two kinds of customers: lovers of heirlooms and fine art; and those shopping for baby. I also have arm warmers and table runners but I’m mostly in those two categories. I’m working hard on learning marketing and merchandising and came across this great article.
This article includes photographs of booths whose displays enhance their products. Landscape paintings are on easels made of tree limbs and natural soap is in an antique washing machine.
This got me thinking my photographs in this blog and the etsy shop. A future craft booth would look different depending on the audience I’m looking to reach. How much better would it be if the products were displayed more relevantly? Art quilts like the portrait quilt above should be in a minimalist, gallery-like setting. Maybe they’re hung on a black curtain with spot-lighting. Balloons and brightly colored backdrops would not be appropriate. They could be photographed above a beautiful fireplace or fancy bed.
Baby quilts, on the other hand wouldn’t make sense in that setting. Maybe they’re draped over a crib or spilling out the drawers of a changing table. A kids’ picnic table and stuffed animals would be awesome. As for photographs, why not have a baby playing on the quilts?
I don’t have these props yet but some of them can be found cheaply at thrift stores and yard sales. We have no other use for a crib but I’ll be on the lookout for a rocking chair… and a local friend with a baby. 🙂
Linking up to Show Off Saturday.